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Video Game Localization: Engaging Teenagers and Adults with an Innovative Approach

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  Video game localization is the preparation of video game software and hardware for sale in a new region or country. Translating the game text is a large part of localization, however, this is not the entire process. Video game localization includes any changes made to a game, including altering art assets, creating new packaging and manuals, recording new audio, transforming hardware and many more. Video game localization looks after the processes associated with making the video game accessible to the local market. The gaming language and structure should be in sync with the parameters operating in the local market. Moreover, the game should be able to attract local market players as they incorporate a large segment of the consumers in the economy. The growth and expansion of a video game depend majorly on consumption by the local segment of the population. The decision to localize a game relies heavily on economic factors, such as the potential profits that could be made in ...