What is localization, and how does it help your business grow in an emerging market?
What is language localization? Language localization is a process that addresses linguistic issues and cultural and non-textual components of a service or product to adapt to a new country or new locality. The language localization process involves translation and cultural adaptation. Localization is commonly denoted as "L10N", signifying L followed by ten letters and ending with N. Localization can be different for different geographic regions speaking the same language. For example, the localization of a document in the German language for Germany, Austria, Belgium, and Switzerland can be different because they speak different dialects of German with different sets of idioms. The localization can be enhanced by using local words for standard terms, inserting culture-specific references, expressions and nuances, and writing dates in the local format. How localization is different from translation: The translation is the process of adapting a message, and loca...