Localization Market Strategy: Areas that leverage to market expansion

Despite traditional practice, one individual comes up with a phrase, transfer it to the next person, that person forwards it to the next person, and so on. Later on, the phrase has gone through multiple interactions, and it no longer resembles the original phrase. To avoid the tedious practice, localization service providers have come up with problem-solving solutions adapting the newest technologies and making the process feasible.

If you observe the multiple adaptions of technology, content translation stands foremost and is considered by every individual. Content localization has become an extension of content personalization. It not only eases interactions but also approaches the culture of the new target audience and provides value for them.

According to the observations, we’ve been picking up multiple pain points in the industry, but unknowingly missing out on the market expansion. We’ve been intending to serve the best as localization service providers in the industry have come up with a few market expansion strategies that lead to developing a product or service that customers want and performing smooth operations within the premises.

In this article, let’s solely focus on discussing where does localization exactly fits in the market entry strategy.

Market Research

Before you get a go-ahead in the new market, you need to understand the areas where you make your stand in the industry. The process you design for market research shall act as a localization discovery phase. According to the study from localization service providers, they believe, the foremost way to conduct good research is to understand the need of local consumers that including product specifics, cultural differences that influence consumer behavior, and messaging. The information you collect should make locals connected with your brand and product.

Strategy Development

To develop the strategy, one needs to ensure that it includes the languages that people speak and implement in business communications. Localization allows you to create highly relevant experiences or products that genuinely entice local customers and set you apart from other businesses.

Process	Purpose	Adaptations
Marketing Translations	Marketing message is created to resonate in other market	Messages (text)
Marketing Localization	Building experience that resonates in other markets	Visuals, UX experience
Localization Marketing	Setting up a robust digital marketing strategy that leverages localization and achieves growth in the industry	System and process

Localization mostly speaks on commitments. One needs to invest the best possible time in the translation process, including re-work on designs and development to align layouts and interface. Once the process is prepared to move, it’s time to measure your ROI.

Following are the several KPIs regarding localization that can be measured: 

• SEO keyword ranking

• Monitoring market share - if increasing the results of the localization

• Costing on translations

• Conversion rate- monitor how many users recently visited your site purchased the product or service before localization and now 

• Social media engagement - Store record of engagement and content shares 

• Customer support - if the numbers are sliding downwards, analyze support cases from those languages 

Now that you’ve been a more knowledge gainer into localization strategy, we are being the responsible localization service providers of the industry suggests helping you understand the detailed growth strategies by enrolling in our free trial.