Why does translation play an important role in Marketing any product locally?

Marketing Localization Services


Marketing is the process of advertising a product or services of a company in the best possible way to increase sales. Marketing products in a market needs proper advertising in the target audience's language. Internalization of advertising content as per the demand of a particular market needs adequate translation. Translation is the process of rendering text from one language to another. Translating is one of the primary requirements of marketing any product or service locally. The purpose of translation is to keep intact the original message and original tone. 

Need for translation in marketing:


India is multilingual, and we have 23 official languages, including widely spoken Hindi and English. Apart from these official 23 languages, India speaks several hundred other languages. Currently, people actively speak more than 7000 languages worldwide. With these many languages, it is tough for businesses to interact with people worldwide, and translation came into the picture to deal with this problem. 


Another important reason for the increasing demand for translation services is globalization. With the invention of the internet, the world has become a big family, and we need translation to sell products and services in various parts of the world. 



Benefits of translation in marketing:


There are several advantages of marketing content translation.

  • Enhances communication between business and customers:  Adequately translated marketing content improves communication between business, existing customers and potential customers. Proper translation ensures that brands' messages are communicated to the customers.


  • Broader reach: Another advantage of translation is that it provides a wider reach; if advertisements and product-related information are available in the local language, its public reach will increase. 


  • Establish brand identity: Multilingual advertising campaigns help create brand identity worldwide and enhance brand awareness—language-friendly advertising content help in connecting new customers and enhances brand image among customers and competitors. 


  • Avoids misunderstanding: A well-translated marketing content conveys a message without distortion and misunderstanding. 


  • Legal and foreign policy: Every business has legal and foreign policy documents with guidelines regarding compliance and accountability. Accurate translation of these documents helps in avoiding unanticipated repercussions. 


  • Increased conversion rate: Adequately translated marketing content connects well with the local audience and helps increase sales and revenue. 

  • Increase expansion probabilities: Properly localized marketing content help businesses in expanding globally by breaking linguistic barriers. 

  • Competitive edge: Marketing in a local language and dialect to attract more customers. A company with correctly translated content will likely be more successful than its competitors. 


The white globe as a marketing content translation service provider


White globe is powered by one of the largest teams of best-trained, certified professional linguistic experts, providing best-in-class translation services for marketing content, including brochures, flyers, videos, blog content, landing pages, product description, Emails, banners, billboards, infographics, eBooks, social media posts and websites. We have a unique Translational machine software that works on the industry's leading intelligent translation program. This machine uses human capabilities to support terminology management, translation memory, and linguistic review in real-time. We help global enterprises deploy multilingual content in international markets with confidence.


FAQs


Q. How is marketing translation different from standard translation?

Ans: Marketing does not need a word-to-word translation; it also considers cultural nuances. It requires a different approach because it is designed to attract customers and influence purchase intent, and marketing translation is tailored to local customers' buying preferences. 


Q. What is the importance of marketing translation: 

Ans: Marketing translation increases business and customer communication, brand value, audience reach, and sales and revenue. Proper marketing content localization also helps avoid misunderstandings about brand and product and minimizes legal troubles. 


Q. How does marketing translation impact global businesses?

Ans: Marketing translation helps global businesses in surviving in the international market.
Location: Office No. 16A, 2nd Floor, Tower A, Downtown City Vista, Fountain Road, Ashoka Nagar, Kharadi, Pune, Maharashtra 411014, India

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