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Translation services to improve multilingual customer service

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In the present era, every new company is willing to go global and deliver its products and services to global customers. Language translation services play a vital role in communicating with customers worldwide, and product details and marketing content need to be translated into multiple languages to assist global customers. Multilingual customer support ensures all the customers, irrespective of their preferred languages, location, and culture, get information about the products and services. Multilingual customer support answers customers' queries, troubleshoots, and enhances user experience in their language. Why is multilingual customer service needed? Multilingual customer service is needed to target global customers and expand business globally. It provides a customized experience to each customer and increases their trust in the brand. Most people prefer local brands or brands that deliver product details in local languages. Industries like travel & tourism, online ret

Multilingual chatbot to improve customer service

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A software application that facilitates online conversation via chat is known as a chatbot. A conventional chatbot can conduct conversation only in a specific language.  A Multilingual chatbot is an AI-powered intelligent virtual assistant (IVA) that allows communication between businesses and users speaking various local and regional languages other than English. It is an interactive software platform that resides in apps and websites and can communicate with customers in their language.  How to build a multilingual chatbot?  A multilingual chatbot building needs more than just processing text; a chatbot must be aware of the cultural and regional nuances of the end user. The multilingual chatbot can achieve this using artificial intelligence (AI) and natural language processing (NLU). The AI NLU enables chatbots to understand the text and speech inputs and respond similarly. In the NLU, the machine learning models improved recognition of language patterns, context, syntax, sentiments

Why does translation play an important role in Marketing any product locally?

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Marketing is the process of advertising a product or services of a company in the best possible way to increase sales. Marketing products in a market needs proper advertising in the target audience's language. Internalization of advertising content as per the demand of a particular market needs adequate translation. Translation is the process of rendering text from one language to another. Translating is one of the primary requirements of marketing any product or service locally. The purpose of translation is to keep intact the original message and original tone.  Need for translation in marketing: India is multilingual, and we have 23 official languages, including widely spoken Hindi and English. Apart from these official 23 languages, India speaks several hundred other languages. Currently, people actively speak more than 7000 languages worldwide. With these many languages, it is tough for businesses to interact with people worldwide, and translation came into the picture to dea

Why is Translation important for the Gaming Industry?

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The interest in gaming translation has increased in the past few years, and the gaming industry did well during the Covid-19 pandemic. Currently, China, US and Japan are the top video game markets worldwide; out of those three countries, two are non-English speaking. Before launching into the global market, the gaming companies must seek professional translation services provided by native translators.  A process to customize games to adapt to a specific population's requirements is known as game translation. Many gamers do not download a game until it is in their language, so the game translation is unquestionably a compelling method to reach out to more gamers and survive in the global market.    Importance of Translation in the gaming industry:   Improves app store rating: Most game downloads from Google play store and iOS are recorded from non-English speaking countries. So translating games into different languages will ensure enhanced ratings.  Increases the number of downloa

Know about Localization services

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Localization is the transformation of products and services into the language and culture of a specific geographic region. Translation and localization are slightly different from each other. Translation involves grammar and spelling issues, and localization addresses non-textual components like graphics, date and time format, currency symbols, and cultural details. Being a multicultural and multilingual country, the scope of localization is enormous in India. White globe is one of the top localization companies in India. The localization service providers bring forth localization in hundreds of foreign and regional Indian languages. Regarding the number of speakers, Hindi is the second most popular language in the world. Other Indian languages like Bengali, Tamil, Punjabi, etc. are quite popular.  Some essential types of localizations are language localization, website localization, app localization, software localization, multimedia localization, marketing content localization, and p