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Showing posts from May, 2022

Localization Market Strategy: Areas that leverage to market expansion

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Despite traditional practice, one individual comes up with a phrase, transfer it to the next person, that person forwards it to the next person, and so on. Later on, the phrase has gone through multiple interactions, and it no longer resembles the original phrase. To avoid the tedious practice, localization service providers have come up with problem-solving solutions adapting the newest technologies and making the process feasible. If you observe the multiple adaptions of technology, content translation stands foremost and is considered by every individual. Content localization has become an extension of content personalization. It not only eases interactions but also approaches the culture of the new target audience and provides value for them. According to the observations, we’ve been picking up multiple pain points in the industry, but unknowingly missing out on the market expansion. We’ve been intending to serve the best as localization service providers in the industry have come

Importance of Translation in Corporate

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The translation is converting the source language text by the means of an equivalent target-language text.  And communication in business is key to managing the longevity and retaining ship of clients. Nowadays, for any business to succeed globally, it has to reach out to clients. Businesses are now grabbing the attention of international markets in a proposition to get more global customers. Globalization has made the probability for ventures that want to do business overseas. However, it is not that easy. You need to create content that the customers can re-count to.  Language services play a big role for the corporates to survive globally. For instance, if your origin market was in the USA, it simply means you frequently used English as the mode of communication. If you increase the global business operations in Spain, the scenario needs to change and that is where language translation services do their bit.  Because most of the people in that country speak Spanish, then the content

Video Localization Services: Enhancing the Visual Pleasure of Consumer Segments

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Modernization has touched upon today's world. Communication through the local language has become the most common phenomenon. English as a second language does not provide as much traction as necessary for the business ownership units.  Firstly, more than 50% of internet shoppers access information on the internet in their local communication medium. They prefer to access the websites in their local language. This helps them comprehend important information and thereby understand the taste and preferences of the business units producing the requisite goods and services. Moreover, the local language also eases the burden of business owners by providing a medium to interact in simple and common language modes. Secondly, more than 70% of the urban and rural population in the world do not speak English. Therefore, their understanding level of the English language is restricted by the boundaries of language and semantic structures. Localization goes beyond translations. It has now beco