Marketing localization: Taking Market Economics to a Different Level
Marketing localization is about understanding the needs of business and thereby using the content of digitization. Through localizing products, markets obtain the benefits of accessing a local market base. Thus, a larger audience finds it attractive to buy from the local market sphere. Among a large number of tools that influence the process of localization , one of the prime tools in Translation. Translation refers to the process of converting product descriptions, catalogues and commands, and instructions associated with the products to a communicable medium. Suppose, you are localizing in the Indian market, you need to convert the operating business medium to Indian languages, even if the company has subsidiary branches outside India like in the USA. Factors influencing market localization Marketing localization is an important component of business growth. Most businesses nowadays use this tool to expand their territorial operations. Companies employ language expert...