Marketing localization: Taking Market Economics to a Different Level
Translation refers to the process of converting product descriptions, catalogues and commands, and instructions associated with the products to a communicable medium. Suppose, you are localizing in the Indian market, you need to convert the operating business medium to Indian languages, even if the company has subsidiary branches outside India like in the USA.
- Factors influencing market localization
Marketing localization is an important component of business
growth. Most businesses nowadays use this tool to expand their territorial
operations. Companies employ language experts. These language experts change
the company policies and business terminology according to the market space in
which the company is operating. Therefore following factors must be considered
while implementing localization measures in the business-
The most premium factor includes the process by which the dates
are mentioned. Different countries adopt different ways to write dates. They
differ according to the timelines and format of different countries. For
example, countries like India prefer writing the date first, then they mention
the month, and at last mention the year in which the business operations are
taking place.
The second factor includes mentioning the different holiday
lists. The holiday lists vary according to the existing cultural backgrounds of
different countries. In countries like India and other continental regions, the
festivities are different. The festivals vary according to the cultural
boundaries of different countries. Like Holi is a big festival in a country
like India. It is celebrated with great pomp. Therefore, if a company wants to
operate in India then the company should consider running Holi offer campaigns their
existing consumers, so that they can have a chance of capturing the local
market. However, if the company is operating in a country like the United
States of America where the majority of the consumers belong to the Christian
community there, Christmas and New Year celebrations occupy a very important
place. Therefore, the local markets depend a lot on the functioning of the
product value system according to the local markets during the time of
Christmas.
- The goal of Marketing Localization
The goal of marketing content is to capture attention, build
trust, and generate leads. Attention capture depends a lot on how the products
can penetrate the local market and create a space in the local market among the
consumers. Secondly, trust can only be built when the products offered to the
consumer are of premium quality. Therefore, the products offered to the
consumers should be of the most reliable and consistent quality. And lastly,
the most important process is to generate leads. The business owners must
judiciously use the existing business resources to generate consumers and
therefore ensure that there is a presence of lead consumers. Repeat consumers
are the prime target of any business. It is a clear indication that the
business is making progress. It can include blog posts looking to rank
internationally on Google, email marketing newsletters, ads, social media
posts, whitepapers, product-oriented content, and so on. Thus most markets
focus on localizing their needs according to the local market parameters and
thereby using the resources adequately to generate better efficiency in the market
structure.
Asia’s fastest growing Localization and Translation service company White Globe is your go-to expert when it comes to transforming your
business parameters in the local market space. Their expertise helps you orient
your local market needs.
Comments
Post a Comment