Marketing localization: Taking Market Economics to a Different Level

Localization Service


Marketing localization is about understanding the needs of business and thereby using the content of digitization. Through localizing products, markets obtain the benefits of accessing a local market base. Thus, a larger audience finds it attractive to buy from the local market sphere. Among a large number of tools that influence the process of localization, one of the prime tools in Translation. 

Translation refers to the process of converting product descriptions, catalogues and commands, and instructions associated with the products to a communicable medium. Suppose, you are localizing in the Indian market, you need to convert the operating business medium to Indian languages, even if the company has subsidiary branches outside India like in the USA. 

  • Factors influencing market localization


Marketing localization is an important component of business growth. Most businesses nowadays use this tool to expand their territorial operations. Companies employ language experts. These language experts change the company policies and business terminology according to the market space in which the company is operating. Therefore following factors must be considered while implementing localization measures in the business-

 

The most premium factor includes the process by which the dates are mentioned. Different countries adopt different ways to write dates. They differ according to the timelines and format of different countries. For example, countries like India prefer writing the date first, then they mention the month, and at last mention the year in which the business operations are taking place. 

 

The second factor includes mentioning the different holiday lists. The holiday lists vary according to the existing cultural backgrounds of different countries. In countries like India and other continental regions, the festivities are different. The festivals vary according to the cultural boundaries of different countries. Like Holi is a big festival in a country like India. It is celebrated with great pomp. Therefore, if a company wants to operate in India then the company should consider running Holi offer campaigns their existing consumers, so that they can have a chance of capturing the local market. However, if the company is operating in a country like the United States of America where the majority of the consumers belong to the Christian community there, Christmas and New Year celebrations occupy a very important place. Therefore, the local markets depend a lot on the functioning of the product value system according to the local markets during the time of Christmas. 

 

  • The goal of Marketing Localization


The goal of marketing content is to capture attention, build trust, and generate leads. Attention capture depends a lot on how the products can penetrate the local market and create a space in the local market among the consumers. Secondly, trust can only be built when the products offered to the consumer are of premium quality. Therefore, the products offered to the consumers should be of the most reliable and consistent quality. And lastly, the most important process is to generate leads. The business owners must judiciously use the existing business resources to generate consumers and therefore ensure that there is a presence of lead consumers. Repeat consumers are the prime target of any business. It is a clear indication that the business is making progress. It can include blog posts looking to rank internationally on Google, email marketing newsletters, ads, social media posts, whitepapers, product-oriented content, and so on. Thus most markets focus on localizing their needs according to the local market parameters and thereby using the resources adequately to generate better efficiency in the market structure. 

 

Asia’s fastest growing Localization and Translation service company White Globe is your go-to expert when it comes to transforming your business parameters in the local market space. Their expertise helps you orient your local market needs. 

Location: Office No. 16A, 2nd Floor, Tower A, Downtown City Vista, Fountain Road, Ashoka Nagar, Kharadi, Pune, Maharashtra 411014, India

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