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Showing posts from July, 2022

Why is Translation important for the Gaming Industry?

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The interest in gaming translation has increased in the past few years, and the gaming industry did well during the Covid-19 pandemic. Currently, China, US and Japan are the top video game markets worldwide; out of those three countries, two are non-English speaking. Before launching into the global market, the gaming companies must seek professional translation services provided by native translators.  A process to customize games to adapt to a specific population's requirements is known as game translation. Many gamers do not download a game until it is in their language, so the game translation is unquestionably a compelling method to reach out to more gamers and survive in the global market.    Importance of Translation in the gaming industry:   Improves app store rating: Most game downloads from Google play store and iOS are recorded from non-English speaking countries. So translating games into different languages will ensure enhanced ratings.  Increases t...

What is localization, and how does it help your business grow in an emerging market?

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What is language localization?    Language localization is a process that addresses linguistic issues and cultural and non-textual components of a service or product to adapt to a new country or new locality. The language localization process involves translation and cultural adaptation. Localization is commonly denoted as "L10N", signifying L followed by ten letters and ending with N. Localization can be different for different geographic regions speaking the same language. For example, the localization of a document in the German language for Germany, Austria, Belgium, and Switzerland can be different because they speak different dialects of German with different sets of idioms.   The localization can be enhanced by using local words for standard terms, inserting culture-specific references, expressions and nuances, and writing dates in the local format.   How localization is different from translation: The translation is the process of adapting a message, and loca...